How Digital Marketing can help you get a Better Freelancing Life?

Hey guys,

How do you? I hope everyone is in safe

Do you guys felt bad working in 9–6 job /Or when your boss shouts at you/Or missed any trips because of paid leaves only applicable?

Do you still want your days to enjoy yourself as your boss and travel around the world without hesitating about your work /business?

Then, Yes you are at the right place reading this article. This article gives the basic details of digital marketing from which will help you start your freelancing laptop lifestyle and travel around the world while working.

Digital Marketing is the best way to grow and scale up your business and personal brand.

According to our daily routine, from waking up to sleeping on bed everything around us plays a major role like alarm, coffee, workout, morning motivational speeches, breakfast, work desk, evening freshness, sleeping on the bed. We were using a large number of products in different brands and all those brands reach us in any way of marketing.

This article helps you to understand the following topics in a better way.

Marketing is based on science. It gets started before even creating the product because one product will be launched in the market by understanding the customer’s needs. We have to send the right message to the right people at the right time so that the product will be at the great reach.
We have to communicate with the customers personalized so that customers will be happy to buy the product and will also be ready to buy the upcoming new launches also.

For Example, Nokia has been now almost over in the mobile phone market whereas Apple has been launching one model for every year. Nokia was also one of the popular mobile brands during the 2000s in button typed mobile phone which is now almost forgotten by many people whereas Apple launches the touchscreen mobile phones with a lot of features which was needed for most of the people nowadays. So, before launching one product (physical product/services/courses), we just knew the pain points from the customer side, when we create a product which is going to be the answer for all those pain points.

Traditional Marketing was still in marketing as it reaches a large number of people than digital marketing. It was the method were audience who were watching the products Ads through TV Commercial Ads, Radio, Newspaper etc,…We cannot make personalized communication with the customer.

In Digital Marketing, all kinds of Ads will be run through social media like Facebook, Instagram, Twitter, Google etc.., But the audience will be the person who was in some knowledge about English, well known to use the internet and mostly from Tier 1 & Tier 2 cities of India. Here, we can make a personalized communication with customers by using simple logic. It makes the customer feel more connected with the brand.

Wealth=n ^ CATT

n=NICHE

Niche plays a major role in digital marketing because based on your passion, talent and market. Niche will make you convert yourself into a powerful personal brand which cannot be sold to anyone at any cost.

C = Content

Content will be more important because all people won’t see the same ideas, thoughts again and again. So, be unique in your niche by doing more different content videos, blog posts, webinars, lives etc,…

A=Attention

Once the content reached some good amount of people, then we need to drive the attention like traffic to your website, profile and customers eg: Facebook Ads, Instagram Ads, Emails.

T=Trust

We should build a strong trust with the people by using tripwires, retargeting.

T=Transaction

Convert your leads into customers with natural sales method. This transaction plays a major role in getting lifetime customers.

We cannot depend on one thing like content marketing or paid advertising alone, we can integrate things based on the best results. So, that we will get the sales, revenue in a good amount which helps to pay yourself more. By combining all the kinds of marketing in one funnel, you can make a passive result.

The best known always be the best. People want to hear from other people not on some brands. For Example, MS.Dhoni has a huge fan base for his games and talent and now after he retires if he launches one specific brand only for sports or especially cricket. In a single day, it can have a large number of customers. Even if WCC launches one brand, that won’t be able to reach these many people when compared to Dhoni’s brand.

A personal brand becomes an influencer and a brand ambassador for the companies that they run. They can launch more products/brands one after another with a huge set of customers. The best part is a personal brand cant be invested in and it cant be sold, it stays with you as a “SUCCESS”

As a marketer, who is going to help other people we have to make sure that the people get trust in us so that we can get clients easily. But how can we build that trust?

The purpose of marketing is to build a brand and capture a position in the minds of consumers. Make sure you always focus on the quality of the product. Because Great Products will convert your customers into brand ambassadors.

Advertising, Copy Writing, Sales are the major components of marketing. Marketing not only helps people to get the right product but also it can make a good perception of the product.

“Always Don’t be the number 1, Be the one “

Good marketing is all about good communication. Good communication doesn’t mean sophisticated English.No need to be an expert in the English language for digital marketing. But you are capable of transferring your thoughts to others bin an effective manner, it also includes attitude.
Some tips to improve your linguistic skills:
Write like your talk
Think in English.eg: I’m thirsty. I’m hungry
The more you write, the better you can write and speak
Watch standup comedy and some sitcoms.

I hope you understand some basics of digital marketing and I will explain you the economics for marketing in another article as because already this article is taking you, people, to read long.
Post your comments.
And a very big Thanks for reading my article till the end.
Have a healthy and safe stay.

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